Bollywood star Emraan Hashmi stars in the film Tigers, an expose of a real situation in Pakistan. What’s the situation? A major Nestle scandal that puts babies at risk. The film, Tigers, directed by Oscar winning director Danis Tanovic of Bosnia.
What happens when a salesman realizes that what they’re doing isn’t for the better? In this situation, it was that Syed Aamir Raza and his wife realized that aggressive marketing of their formula brands in situations where babies don’t have access to clean water or moms really can’t afford to purchase formula.
What is the film Tigers (2014) about?:
In real life, Nestlé hired a salesman, Syed Aamir Raza, to sell formula. However, he and his wife Shafqat realized that what they were doing were causing babies to die. So, they took on the world’s largest food company, and you’ll never guess what happened next.
Follow the story and see how aggressive marketing tactics in the developing world can harm babies and just how ruthless the company can be. Since the movie is just finding world premiers, we’ll cut to the chase and tell you that Aamir now lives in Toronto with his family and drives a taxi. (He appears in the film as Ayan, played by Emraan Hasmi,).
Who else is in the film? Emraan Hashmi is joined by: Geetanjali Thapa, Danny Huston, Khalid Abdalla, Adil Hussain, Maryam D’Abo, Satyadeep Misra, Heino Ferch, Sam Reid, Supriya Pathak and Vinod Nagpa
According to the World Health Organisation (WHO):
Globally, breastfeeding has the potential to prevent about 800,000 under-five deaths per year if all children 0–23 months were optimally breastfed.
Let me make this clear:
This post isn’t about someone’s right to not breastfeed. This is about a FILM which exposes the deliberate marketing of formula to women who are breastfeeding and are often are financially unable to afford formula and often do not have access to clean water. How fair is that? This tells me, there’s too much of concern over Money over morals!
Note: Of course many of my readers know about reasons to boycott Nestle, but now a major film maker is helping bring light to just one reason to boycott Nestle. Of course, one reason isn’t enough for many, so before you buy Nestle or promote them (to my blogger friends with seriously all the love!), please consider what it is you’re actually promoting.
Sign up to get the movie screened near you here: http://www.babymilkaction.org/tigers-screenings
The movie has a release date of 6 March 2015 for India!