Officially this year’s event, the 20th annual, is “Celebrating 10 years of WHO/UNICEF’s Global Strategy for Infant and Young Child Feeding.”
The Baby Friendly Hospital Initiative is part of WHO and UNICEF because moms not only need support in breastfeeding, but they also do not need undue marketing.
According to WorldBreastfeedingWeek.org, This year, we need to
“1. To recall what has happened in the past 20 years on infant and young child feeding (IYCF).
2. To celebrate successes and achievements nationally, regionally and globally and showcase national work at global level.
3. To assess the status of implementation of the Global Strategy for Infant and Young Child Feeding (GS).
4. To call for action to bridge the remaining gaps in policy and programmes on breastfeeding and IYCF.
5. To draw public attention on the state of policy and programmes on breastfeeding and IYCF.
International Baby Food Action Network has ideas for action as well – the potential risks of not breastfeeding is extremely evident in the poor and those who do not have access to clean water, but the risks are also there for ALL babies. All babies should have the right to breastmilk, and young children, as indicated by the groups should also be made aware. Know the rules and “recommendations made by WHO and UNICEF and consider how the companies are stretching the rules or flat out ignoring them!
But, individually, one of the easiest things to do support breastfeeding is to breastfeed normally, because it is normal. Acceptance and support is key!